What is the Value of Website Content?
Content is the primary determinant of website success … it sets your website apart from your competition and delivers the right insights and messages to your audience. User experience, design, visuals, and branding are important secondary tools but content will always win. Taglines, catchphrases, slogans that are focused on what your audience values and needs are essential to capture attention. Overall, a successful website will contain relevant keywords in your content that conveys the right messages to your target audience and motivate them to take action.
Why Should You Start a Blog on Your Website?
A blog (or a post) is a written article or piece of content that is published on your website. It is designed to encourage engagement and communicate unique insights your brand is all about. A blog will help you connect and build relationships with customers and potential customers. You are attempting to highlight what your brand has to offer and how you are different.
Publishing blog content helps to boost website visits, organic search ranking, and increase lead generation. It helps to drive traffic over time and long after a blog has been published which puts your content in front of more customers. Good blog content can also help you gain links as people share your content on Facebook, Twitter, LinkedIn and other social networking sites.
We Can Help
Let’s talk about how JMS can help create a blog on your website to increase traffic and search engine ranking.